Each calculator uses the standard, transparent formula for its metric — for example CTR = clicks / impressions × 100, or CVR = conversions / clicks × 100. The math is exact for the inputs you provide; there is no rounding magic or hidden weighting. The one thing to watch is your inputs: make sure clicks, impressions, spend, and conversions describe the same campaign, time window, and funnel step. A correct formula on mismatched definitions still produces a misleading number, so align your sources first, then trust the result.